Advertising buyout

The ad statistics display the buyout rate. This is the percentage ratio of ad impressions to ad requests at the advertiser response stage (when the player has sent a request after bypassing possible browser ad blocking). Requests are calculated as the total of impressions and impression errors for all ad creatives, including wrappers within a single ad integration.

What affects the buyout rate

Advertiser-side restrictions may relate to inventory capacity, geo, platform/device/browser, autoplay settings, and more. A loaded ad module may return an error at any stage. The advertiser may also attempt to select from available ads within their VPAID container and return an error if unsuccessful. Alternatively, they may immediately return an empty response if they choose not to buy the impression.

User-side limitations mean that the error originates from the player or the user’s browser. The player may not comply with the ad creative standards. A timeout may occur if the ad server responds too slowly. The user may also trigger an event that interrupts the ad. Additionally, the browser may block the ad at a later stage (the player can make dozens of requests during playback).

A more dynamic factor affecting the buyout rate is advertiser-side limitations, where conditions change frequently.

You can collect data to gain more insight into errors occurring during ad playback.

You can monitor the ad playback process in the browser console, and also collect data via the API to gain more insight into errors during ad playback.

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